Directors' Profile
Syeda Rubabin Alam
Chairman
Ms in International Law, Australian National University (ANU) – Australia
Bachelor in Computer Science, North South University – Bangladesh
Property Investor and Consultant, Australia Homes
From 2002 to present
Chairman
Contemporary Heights Hotel and Property
From 2008 to present
Hossain Md Shamim
Managing Director
Phd (incomplete) in Wireless Technology, Adelaide University – Australia
Ms in Information & Communication Tech, University of Wollongong – Australia
Bachelor in Business Administration, Assumption University (ABAC) – Thailand
Managing Partner, Global Reach from 2012 to present www.globalreachonline.com
CEO –Managing Director
Contemporary Heights Hotel and Property
From 2008 to present
Director, Anam Hotel and Property
From 2023 to present
Director, Rajshahi Food and Bakery from 2002 to 2008
Country Director, University of Wollongong, Australia
from 1999 to 2015
Sn Academic, East West University
From 1999
Inara Hossain
Director
(Hons) Bachelor of Computer Science, Uni of Technology Sydney (UTS), Australia
(Continuing)
Private contractor for the tutoring company,
JB Education, teaching English, Legal studies and Mathematics
From 2025
Ariyana Hossain
Director
Bachelor in Political Economy and International Relations, University of Sydney, Australia
(Continuing)
Industry Analyst
Space Industry Association of Australia (SIAA)
from December 2023 to November 2024
Program Associate
Space Industry Association of Australia (SIAA)
from August 2022 to December 2023
Current Trend
Historical Milestones in Carbonation:
1767 – Joseph Priestley’s Discovery:
- Invented the first artificial carbonation process
- Method: Immersing a bowl of water over a vat containing fermented beer
- Result: Produced carbon dioxide gas that the water absorbed, creating a sparkling and refreshing drink
1783 – Johann Jacob Schweppe’s Innovation:
- Swiss watchmaker who took the process further
- Introduced a practical way of mass-producing carbonated water
- Founded the Schweppes Company, revolutionizing the industry
SiRah Food & Beverage pays attention to the following facts for strategic decisions:
Modern Consumer Trends:
The non-alcoholic beverage market is continuously getting more diverse, aligning with the needs and wants of consumers. Recent data shows noticeable rises in specific search categories:
- Zero-Sugar & Low-Calorie Options: Increasing awareness of health issues drives demand
- Sustainable Packaging: Inquiries regarding biodegradable bottles and aluminum cans
- Natural Ingredients: Consumer preference for minimally processed beverages
These changes have led manufacturers to be more creative, producing goods that cut across flavors, health, and environmental friendliness. The story of soft drinks is one of continuous adaptation to the likes and lifestyles of coming generations.
What Determines Eco-Friendly Drinks Today?
Latest search engine data reveals that a very common question among consumers focuses on environmental sustainability. The answer is found at the crossroads of consumer demand and technology innovation:
- Plant-Based Products: Tremendous rise in interest
- Eco-Friendly Ingredients: Natural sourcing and minimal processing
- Recyclable/Compostable Packaging: Critical role in consumer choice
- Green Technology Investment: Manufacturers meeting changing expectations through sustainable practices
These modern trends demonstrate the ever-evolving history of drink production as it responds to environmental challenges and changing consumer preferences.
Sweeteners
To provide sweetness, a combination of options is used:
- Natural sugars: Sucrose or high-fructose corn syrup
- Artificial sweeteners: Aspartame, stevia, or sucralose
Selection is determined by intended audience and dietary practices.
Current Market Trends (Based on Search Data):
Sweetener Preferences:
There is an ever-increasing interest among consumers towards natural sweeteners:
- Stevia: Plant-based, zero-calorie sweetener
- Monk Fruit: Natural sweetness without calories
- Agave Syrup: Natural alternative to refined sugar
- Reason: Consumers turning to healthier options over regular sugar and artificial sweeteners like aspartame or saccharin
Flavoring Innovations:
Flavorings are causing innovations by opening new doors with introduction of unexpected and rare combinations:
- Tropical fruit mixes
- Botanically inspired infusions
- These developments are crucial to catering to varied palates and aligning with constantly rising consumer demands for natural, low-calorie, and functional beverage options
Commercial Carbonation Machines:
Essential For: Breweries, soda manufacturing companies, and beverage manufacturers
Integrated Components:
- CO₂ tanks
- Pressure regulators
- Chillers for temperature control
Function: Work together to maintain optimal temperature and carbonation levels for production
Quality Control Equipment:
Inline Sensors:
- pH Sensors: Monitor acidity levels
- Temperature Sensors: Ensure proper processing conditions
- Dissolved Oxygen Sensors: Track oxygen content
